There are many benefits of Internet Marketing, according Forrester, US Digital Marketing Spend Will near $120 Billion by 2021, with a large chunk of it in Social Media and Search Engine Marketing. This expansion in expenditure is expected to create a tremendous demand for people with internet marketing skills.
But what are those internet marketing skills? Internet marketing as refer to online advertising is promoting products or services over the internet in order to increase market share or improve brand positioning. So most important skill is to be able to use the internet for promotion using digital marketing communications which is the core focus of our internet marketing course. This fell under two categories, Search Engine Marketing and Online Public Relations.
Search Engine Marketing itself are divided in two subcategories, first is Search Engine Optimisation that is the process of affecting the visibility of a website or a web page in a search engine’s natural and un-paid “organic” search results. Second is Paid Search Engine Marketing which is known as Pay per Click (PPC) advertising there marketer pay for the inclusion of a webpage or a website in search results.
Online Public Relations basically, involves activities geared towards influencing media, communities and audiences that exist solely on the Internet using online channels. That includes blogs, news search, forums, discussion threads, social networks and other online communication tools. Brand reputation monitoring and management is also a focus area for online PR.
But what are the benefits of online marketing to marketers?
There are numbers of benefits of online marketing to the marketers:
- Customer Relationship Building— companies can interact with customers to learn more about their needs and to build customer databases. The Internet provides an important platform for building relationships with customers and increasing customer retention levels. When a customer has purchased a product from your online store, you can begin the relationship by sending a follow-up email to confirm the transaction and thank the customer. Emailing customers regularly with special, personalized offers helps to maintain the relationship. You can also invite customers to submit product reviews on your website, helping to build a sense of community.
- Reduce Costs & Increase Efficiency— avoid the expense of maintaining a physical store, costs of rent, insurance, and utilities. Digital catalogues cost less to produce than printing and mailing paper catalogues.
- Greater Flexibility— unlike a paper catalogue whose products and prices are fixed until the next printing, an online catalogue can be adjusted daily or even hourly, adapting product availability, prices, and promotions to match changing market conditions.
- Access to Global Markets— The Internet is a global medium, which allows buyers and sellers to click from one country to another in seconds.
Internet Marketing Course
Our Internet Marketing Course with its hands on approach is designed to not only give the learners an in-depth understanding of internet marketing but also it will equips them the skills necessary to deliver the job. The course will address the use of internet media to deliver all the marketing functions (promotion, advertising, interactive communications, market research and developing customer relationships).
Join our Internet Marketing Course for a full and comprehensive training.
