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Digital Marketing

Analysis of “Digital Marketing: Strategy, Implementation & Practice” by Dave Chaffey and Fiona Ellis-Chadwick

  "Digital Marketing: Strategy, Implementation & Practice" by Dave Chaffey and Fiona Ellis-Chadwick is a widely respected textbook used in universities and by professionals to...
Digital Marketing

Ikea’s Social Media Triumph: Leveraging Creativity and Strategy for Success

Ikea achieved a breakthrough during the crowded festive shopping season with an innovative social media campaign, turning its meatball—a hallmark of its brand—into the...
Digital Marketing

Facebook and Instagram to Label All Fake AI Images: Implications for Future Political Advertising

Fake AI Images: In a recent announcement, Meta, the parent company of Facebook and Instagram, declared its intention to implement technology capable of detecting...
Science & Technology

Meta’s New Safety Tool to Combat Inappropriate Images Raises Privacy and Efficacy Concerns

Meta's New Safety Tool, the parent company of social media giants Instagram and Facebook, has recently announced its plans to introduce a safety tool...
Digital Marketing

Social Media Giants’ Social Responsibility: Demarketing for Environmental Protection in 2024

Social Media Giants' Social Responsibility: In the dynamic landscape of the digital age, Social Media Giants have become powerful entities shaping global conversations and influencing...
Science & Technology

Unmasking Deepfakes, Meta’s Decision and its Political Impact

Deepfakes, a portmanteau of "deep learning" and "fake," represent a concerning technological advancement in the manipulation of audio-visual content. These sophisticated synthetic media creations...
Digital Marketing

The Transformative Impact of AI on Social Media Marketing in the Next 10 Years

The Impact of AI on Social Media Marketing: Artificial intelligence (AI) has become an integral part of our lives, revolutionizing various industries. In the...
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