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Advertising effectiveness… democratic primary 2020

Why Advertising effectiveness is important? Who is getting the best Return on Advertising Spend (ROAS) so far? Bernie Sanders Campaign manager: Faiz Shakir Total Raised: $134,069,993 Total Spent: $116,525,682 Cash...
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Negative advertising: A definition, within political campaign

Throughout the area of research, different definitions of negative advertising and campaigning are suggested. I have chosen to go with the definition by Bruce...
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The Duelist Theory in the context of negative campaigning

What is Duelist Theory? As it has become challenging  between left and right-wing parties and the race has turn out to be more competitive...
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The changing events in Middle East Conflict:

For the first time in ME it seems that many things have changed and political map of ME is changing. Some countries who were...
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Swedish Politics and Media Structure at the Time of Turning in 2006

Swedish politics during the 20th century, Sweden is a unitary state with a parliamentary political system. The prime minister is appointed by the party or...
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