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Digital Marketing

Tech giants have joined forces to combat deceptive AI in elections.

Deceptive AI in elections: Major technology giants, such as Amazon, Google, and Microsoft, have made a collective pledge to address what they describe as...
Legislation

Time to outlaw AI-generated robocalls in UK.

AI-produced robocalls: There is a crucial impact of the US Federal Communications Commission's (FCC) recent decision to prohibit AI-generated robocalls ahead of the upcoming...
Digital Marketing

Facebook and Instagram to Label All Fake AI Images: Implications for Future Political Advertising

Fake AI Images: In a recent announcement, Meta, the parent company of Facebook and Instagram, declared its intention to implement technology capable of detecting...
Business & Finance

Delivering Effective Presentations.

Effective presentations are crucial for most business here is some helps to guide you to improve your delivery. Know your material: Knowing your material thoroughly,...
Advertising

Advertising effectiveness… democratic primary 2020

Why Advertising effectiveness is important? Who is getting the best Return on Advertising Spend (ROAS) so far? Bernie Sanders Campaign manager: Faiz Shakir Total Raised: $134,069,993 Total Spent: $116,525,682 Cash...
Advertising

Negative advertising: A definition, within political campaign

Throughout the area of research, different definitions of negative advertising and campaigning are suggested. I have chosen to go with the definition by Bruce...
Advertising

The Duelist Theory in the context of negative campaigning

What is Duelist Theory? As it has become challenging  between left and right-wing parties and the race has turn out to be more competitive...
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