Meetings in London, a city rich in history, culture, and business, offers a plethora of options for marketing professionals seeking to impress their clients....
What is Fashionization? There is no doubt that we all live in consumer society. The heterogeneous debate about the consumption regime and its effect...
Why Market Targeting? Before engaging in marketing campaigns and promotions, businesses need to decide who they would like to aim their products at. This...
The British Iranian Business Association (BIBA) was founded by Babak Emamian in 1994 in recognition of a widely acknowledged need to provide a forum...