Whether you are using email marketing to simply gain some extra recognition for your home business or employing an all-out marketing campaign intended to reach millions, it can be a very effective form of marketing. This article will provide you with some great tips for having a more successful email marketing campaign.
Make full use of passive feedback in your email marketing campaign. There are simple but powerful tools available to you that will give you lots of data on what your subscribers do with your messages. You must learn to use these tools and collect this valuable information. Find out who clicks on what links and determine why.
Keep your message clear and concise. A person’s time is valuable, so do not waste it with a wordy and meandering email. Try to get your message across in as few paragraphs as possible, and utilize line breaks between paragraphs to keep it easy to read. One helpful way to eliminate excess from your message is to write out everything, and edit it down until it is half of its original length.
Be persistent with your email marketing messages.
It can take as many as twenty emails to one prospect before you routinely have their attention. Try telling a good story through your messages. Hook them with a few messages and let it unfold over a series. Running contests that span several weeks are good way to do this.
Pay attention to the demographics within your subscriber base. See what content and links intrigued a particular segment of your audience, and then follow up with a new email to that subgroup. The boost in your response rate from peeling away the top layer will really surprise you, but in a delightful way.
Rather than purchasing or renting a mailing list, build your own from the ground up.
You can do this by including opt-in forms on your website, gathering business cards at conventions or other industry events, and encouraging your subscribers to share your emails with others, which can garner even more subscribers.
Put real consideration into where you place links in your marketing newsletters. For example, you don’t want to send readers away from your email before you give them their call to action. You also don’t want to put your priority links at the end of an email where they may be overlooked.
Now that you are equipped with some effective and proven email marketing tactics, it’s time to get out and use them! The tips above will help turn your bland marketing schemes into successful ones by using email and the internet to reach limitless audiences and get your message out there.
