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00:04:36
Digital Marketing

Analysis of “Digital Marketing: Strategy, Implementation & Practice” by Dave Chaffey and Fiona Ellis-Chadwick

  "Digital Marketing: Strategy, Implementation & Practice" by Dave Chaffey and Fiona Ellis-Chadwick is a widely respected textbook used in universities and by professionals to...
Digital Marketing

Ikea’s Social Media Triumph: Leveraging Creativity and Strategy for Success

Ikea achieved a breakthrough during the crowded festive shopping season with an innovative social media campaign, turning its meatball—a hallmark of its brand—into the...
Digital Marketing

Tech giants have joined forces to combat deceptive AI in elections.

Deceptive AI in elections: Major technology giants, such as Amazon, Google, and Microsoft, have made a collective pledge to address what they describe as...
Digital Marketing

Facebook and Instagram to Label All Fake AI Images: Implications for Future Political Advertising

Fake AI Images: In a recent announcement, Meta, the parent company of Facebook and Instagram, declared its intention to implement technology capable of detecting...
Digital Marketing

Revolutionizing Online Advertising: Google’s New Generative AI-Powered Tool Empowers UK Marketers

Google's Generative AI-Powered Tool: In a ground-breaking move, Google has unveiled a powerful generative AI tool designed to transform the landscape of online advertising....
Digital Marketing

Enhancing Consumer Clarity: A Comprehensive Analysis of Proposed Legislation

Enhancing Consumer Clarity: In a significant move towards bolstering consumer transparency, forthcoming legal proposals are set to outlaw the prevalent practice of "drip pricing"...
Digital Marketing

Choosing the Right Path to Navigating the World of Web Design

Embarking on a journey to learn web design is an exciting venture filled with endless possibilities. As technology continues to evolve, the demand for...
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