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What is Advertising, and why do we need it?

What is advertising, and why do we need it? Even the most appealing product requires some form of promotion in order to maximise sales...
Advertising

The impact of boycotts on Social Media and Advertising industry

For years, Social Media has been viewed as the only truly indispensable digital advertising platforms for big and small businesses looking to reach the...
Advertising

Google Ads, Adwords Online Training Course

Why to participate in Google Adwords Online Training Course? Google Ads or Adwords is an important strand of any online marketing strategy. It allows...
Advertising

Advertising effectiveness… democratic primary 2020

Why Advertising effectiveness is important? Who is getting the best Return on Advertising Spend (ROAS) so far? Bernie Sanders Campaign manager: Faiz Shakir Total Raised: $134,069,993 Total Spent: $116,525,682 Cash...
Advertising

How to Write a Practical Promotional Plan

Why to write a promotional plan? A promotion plan allows you to put into action the vision you create through completing a marketing plan....
Advertising

Pay per click advertising (PPC)

PPC also called Cost per click is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a...
Advertising

Negative advertising: A definition, within political campaign

Throughout the area of research, different definitions of negative advertising and campaigning are suggested. I have chosen to go with the definition by Bruce...
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